Moutai Group Won the Grand Gold and Silver Medals in the CMB Spirits Selection 


The 21st Spirits Selection by Concours Mondial de Bruxelles (CMB) (hereinafter referred to as the CMB Spirits Selection) released the list of winners to the world. Among them, Junpin Xijiu of Guizhou Maotai Distillery (Group) Xijiu Limited Liability Company won the Grand Gold Medal, and Moutai Prince Classic Moutai-flavored Series of Kweichow Moutai-flavor Series Liquor Marketing Co., Ltd. won the Silver Medal.


1,400 participating samples from 54 countries and regions were evaluated by 60 professional judges based in Europe. Finally, mainland China became the biggest winner with 119 medals. Among them, there were 6 Grand Gold Medals, 49 Gold Medals and 64 Silver Medals, accounting for 38.6% of the total medals.


The winning products were awarded four medals, namely the Grand Gold Medal, Gold Medal, Silver Medal, and Organic Spirits Trophy, which were widely recognized by the industry and the market.


It was reported that in this year’s competition, a total of 308 products from mainland China participated and won a total of 119 medals. Mainland China not only ranked first in the total number of samples, but also once again became the biggest winner of the competition.


According to media comments, China’s liquor products won the first place, proving that the level of China’s liquor industry has been in line with international standards in the production and quality control of unconventional spirits. Moutai Group won a Grand Gold Medal and a Silver Medal, reflecting the market trend of Chinese Baijiu, that is, the rise and popularity of Jiang fragrance (Moutai flavor). 


Source Reference: Moutai Magazine - International Edition Issue 30