HISTORY OF MOUTAI


Moutai is a type of Baijiu, a distilled Chinese spirit which translates literally as “white liquor”. Moutai is named after the place of origin and produced only along the Chishui River in Moutai Town of China's Guizhou Province. It is now one of the world’s most valuable spirits. Today, the ancient traditional technique is perfectly integrated with modern technology to create one of the most valuable spirit brands in the world -  "Kweichow Moutai".

 

Moutai originated during the Qing Dynasty (1644–1911), when northern Chinese distillers introduced advanced techniques to local processes to create a distinctive type of Baijiu. Thereafter Moutai was produced at several local distilleries. During the Chinese Civil War, People's Liberation Army forces camped at Moutai and partook of the local liquor. Following the Communist victory in the war, the government consolidated the local distilleries into one state-owned company, Kweichow Moutai (the name is an old romanization of "Guizhou Moutai"). 

 

Moutai first won international fame when winning a gold medal at the 1915 Panama-Pacific Exposition in San Francisco. Moutai also claimed two gold medals separately at the Paris International Exposition in 1985 and 1986. Throughout the years, Moutai has won 14 international awards and 20 domestic awards since the Chinese Revolution and remains its position as one of the world’s most valuable spirits.

 

Moutai is poised to become an essential part of any important occasion whether celebrating a momentous event in your life, or simply tipping a glass with friends. 

 

At present, one can find Moutai  available in over 100 countries and regions across the world. 

 

One taste of Moutai and you will see why it is held in such esteem in the East.