THE CULTURE OF MOUTAI
Moutai focuses on discovering “the essence of Chinese baijiu culture” imbues life with story and aesthetics, provides customers a sense of pleasure with the best spirit, and cultivate the beauty of life with cultural and artistic experiences.
MISSION
To brew a life of beauty
VISION
To build a world-calsee enterprise
To shape a world-class brand
CORE VALUES
Quality, Integrity, Harmony
QUALITY CONCEPT
Craftsman-grade quality, undertaking, pursuit, improvement and manufacturing