THE TOP SPIRIT BRAND IN THE WORLD
According to the ranking of Kantar, one of the world’s most authoritative brand data and analysis companies, Kweichow Moutai ranks 18th among the BrandZ Most Valuable Global Brands with a brand value of USD 87.524 billion in 2023, which also indicates that Moutai has been the world's most valuable alcohol brand for six consecutive years.
In the report released by Brand Finance, a British brand evaluation agency, Moutai has topped the Global Spirits Brand Value List for eight consecutive times. In the Global Spirits Brand Strength Rating List and the Global Spirits Brand Sustainability Perceived Value list, Moutai ranks first.
Moutai, the world’s first RMB 100 billion single product in the alcohol category, as well as one of the world’s three most famous alcoholic beverages, along with English Scotch whiskey and French cognac.