Kweichow Moutai is a Chinese legendary Baijiu (a traditional Chinese spirit)  with an ancient history. The production activity of the Jiang fragrance spirit has a history of more than one thousand years. The unique water quality, soil, climate and microorganisms endow Moutai Town with the unduplicated brewing environment for Moutai, and this is where the name originates from. Moutai is characterized by its distinctive aroma and its complex but pleasant aftertaste.


During the minimum one year production cycle, Moutai liquor is made through various complex processes, for example two feedings, seven liquor collections, eight fermentations, nine steaming during Dragon Boat Festival, in memory of Qu Yuan, a famous patriotic poet. There are also other processes of storage and blending, which makes Moutai one of the most complicated distilled spirit making technique in the world.


To taste Moutai is to taste China. A cup of mellow and aromatic Moutai might lead you to experience the long and proud Chinese history, and feel the splendid chapters of the contemporary China. The vivid expression, vigorous emotion, and multilayered aftertastes of this wonderful liquid will be blended with your wonderful and colourful life.

Besides Kweichow Moutai Flying Fairy, the Jiang Fragrance Moutai series Kweichow Moutai Prince and Kweichow Moutai Yingbin share the same origin with common Moutai liquor, inherit the most traditional and authentic taste and spirit, absorb the fashion inspiration of the times, involve diversified values (concepts), and lead a new lifestyle. They are a series of young products with diversified appearances and consistently excellent quality. To ensure the excellent quality of the brand, quality control is strictly carried out for each type of liquor. Besides the consistently excellence quality of Kweichow Moutai, the entire series also have a distinct personality and rich taste, and provide more savouring choices.


Get to know more about Kweichow Moutai Flying Fairy, Kweichow Moutai Prince and Kweichow Moutai Yingbin.