According to Global 500 2021, an annual report on the most valuable and strongest global brands released by the British brand evaluation agency Brand Finance, Moutai ranked 27^th with a brand value of 45.333 billion U.S. dollars, 4 spots higher than last year. The report shows that Moutai’s brand rating continues to maintain AAA (the highest level). It is also the highest-ranked food company, ranking 12^th among the selected Chinese brands.

Brand Finance is a well-known independent brand evaluation agency in the UK, whose evaluation methods and qualifications have passed the ISO certification of the International Organization for Standardization. Its report Global 500 determines brand value through quantitative evaluation of brand equity, brand performance, corporate revenue and other data. Its professionalism and independence have always been widely recognized.

Brand Strength Analysis

Apart from calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity and business performance. Certified by ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 50,000 respondents in nearly 30 countries and across more than 20 sectors. According to these criteria, Moutai is now ranked 15^th in the world’s strongest brand with a Brand Strength Index (BSI) score of 88.8 out of 100.

Source Reference: Moutai Magazine - International Edition Issue 31

Brand Finance Global 500 2021 – The annual report on the most valuable and strongest global brands