Whiskey Live Dublin 2024 Ends with a Blast 

As a legendary and leading Chinese baijiu brand, Moutai has long been an active participant in prestigious international exhibitions, serving as a window for the global community to understand the rich culture and heritage behind Moutai and Chinese spirits. This was on full display at Whiskey Live Dublin 2024, where the electrifying atmosphere provided the perfect stage for Moutai to captivate the attention of the visitors.


Held from May 17th to 18th at the RDS Main Arena, the event was a whirlwind of activities, with over 100 exhibitors showcasing established and new Irish whiskies, as well as other premium spirits from around the world. More than 6,000 visitors navigated the vibrant festival, eager to discover the latest and most innovative products in the industry.


Amidst the lively chatter and sound of glasses clinking, the Moutai display stood out as a beacon of refinement and sophistication. Our representative expertly guided attendees through an exploration of our esteemed portfolios including the exquisite Flying Fairy, special editions of Moutai 15 and 30 Years, and the Moutai Treasure. As visitors savour the unique flavours and learnt about the intricate distillation process, a sense of wonder and appreciation for the depth of these Chinese spirits permeated the air.


To foster a closer connection with the visitors, custom-made Moutai cushions were distributed as souvenirs to those who followed Moutai Ireland's Instagram account. The excitement and delight on the faces of the recipients, as they eagerly posed for selfies with our unique souvenirs, was priceless. This not only created palpable energy in the air but further enhanced the brand's visibility and appeal.


Moutai’s presence at Whiskey Live Dublin solidified the brand's position as a true ambassador of Chinese spirits, inspiring the local community to explore and appreciate the depth and richness of this remarkable liquor. By captivating the audience with its unparalleled quality and cultural significance, Moutai continues to strengthen its foothold in the mainstream market, bridging the gap between Chinese and Irish spirits enthusiasts.