2022 World Baijiu Day Celebration at Martin's Off Licence

Baijiu is getting more and more popular in the gastronomy arena around the world.  As a leader in the category, Moutai is crowned as one of the finest baijiu with its unique charm – rich layers of aromas, silky smooth texture and mellow taste.  


Moutai is dedicated to letting more people learn about baijiu, and experience its fascination.  Coinciding with World Baijiu Day on Aug 9, we have launched a series of activities to celebrate and rejoice with spirit lovers. 


A beautiful window display of Moutai products was featured with lavish Chinese-style decorations at Martin’s Off Licence, offering all baijiu fans an elegant selfie spot, as well as a Moutai tasting session providing customers a chance to savour the multilayered flavours and aromas of ‘Flying Fairy’ and ‘Prince’.  We were happy to see people impressed by the distinct taste of Moutai and have provided us with very positive feedbacks.   


What’s more, we have collaborated with Martin’s Off Licence and held a ‘World Baijiu Day Giveaway’ to celebrate this special festival.  We would like to extend our appreciation for all your active participation in the Giveaway.  It was a pleasure to meet up with the winner and be able to present the prize in person during the Moutai tasting session.  It's always good to see a happy winner! 


Want to be the next winner?  Simply follow @moutai_ireland on Instagram and subscribe our newsletter for more upcoming events.