MOUTAI AWARDS


World Spirits Awards


- 1915 -

Gold Award in 1915 American “Panama World's Fair”

- 1985 -

Golden Laurel Leave Prize of International Food and Tourism Contest

- 1986 -

Gold Award of the 12 th International Food Fair in Paris, France

- 1986 -

Hong Kong “Star of Asia” Packaging Award


- 1987 -

First Prize of the 3 rd World Advertisement Convention China Import and Export Advertisement in Hong Kong

- 1989 -

Gold prize of the 1 st Beijing International Fair

- 1991 -

Gold prize of the 2 nd Beijing International Fair

- 1992 -

Gold Prize of the 1 st International Famous Liquor Contest in the US


- 1992 -

Supreme Gold Prize of Hong Kong International Food Fair

- 1992 -

Gold Prize of the 4 th World Famous Liquor Fair in Tokyo, Japan

- 1992 -

“Star of the World” International Packaging Supreme Prize for the package of “Emperor Handi Moutai” in Paris, France

- 1993 -

Special Award of Bordeaux Wine and Liquor Fair


- 1994 -

“Feitian” and Five-Star” series of Moutai won Gold Prize of the 5 th Asia-Pacific International Trade Fair

- 1994 -

No.1 in Special Gold Prize of (US) “Famous Liquor Appraisal in Commemoration of the 80 th Anniversary of Panama World's Fair”

- 2005 -

The company was bestowed with the "International Outstanding Contribution Award in Water Resource Protection"

- 2005 -

The company was awarded as the "Excellent Management Organization" by the International Certification Network and China Quality Certification Center


- 2012 -

Gold Medal Winner of the 2012 World Spirit Awards

- 2014 -

Double Gold Medal Winner of the 2014 World Spirit Competition

- 2018 -

Silver Medal of the 21st Spritis Selection by Concours Mondial de Bruxelles (CMB)

- 2018 -

Silver Outstanding in IWSC International Spirit Award in 2018



Domestic Awards

- 1952 -

Famous Liquor in National Native Produce Exchange

- 1953 -

National Famous Liquor of the 1st National Liquor Appraisal

- 1963 -

National Famous Liquor of the 2nd National Liquor Appraisal

- 1979 -

National Quality Gold Prize of the 3rd National Liquor Appraisal


- 1984 -

Gold Prize of the 4th National Liquor Appraisal

- 1984 -

Kweichow Moutai Feitian:

National Quality Gold Prize

- 1988 -

Gold Prize of the 1st China Food Fair

- 1989 -

National Famous Liquor of the 5th Liquor Appraisal


- 1989 -

Kweichow Moutai Feitian:

National Quality Gold Prize

- 1991 -

Moutai series of products won the title of “National Fine-Quality Export Product

- 1994 -

Moutai series of products were recommended by China Consumer Protection Fund as Customer Satisfactory Product

- 1994 -

Kweichow Moutai Feitian:

China Famous and Excellent Product Gold Prize


- 1994 -

Best-Selling Product “Gold Bridge Award”

- 1999 -

Moutai series of products passed green food certification of Green Food Development Center of Ministry of Agriculture

- 2000 -

Moutai Prince: 

Famous Brand of China New Liquor Products

- 2000 -

Moutai Prince:

China National-level New Product


- 2001 -

Moutai series of products passed organic food certification of (Nanjing) Organic Food Development Center of the National Environmental Protection Bureau

- 2002 -

Moutai Co., Ltd. won the title of “National Industrial Quality and Service Credit Model Enterprise”

- 2002 -

Moutai series of products won the title of “Customer Satisfactory Product”

- 2003 -

Kweichow Moutai Co., Ltd. won National Quality Management Award


- 2005 -

The company was awarded as the “Advanced Information-based Enterprise in China’s Light Industry

- 2005 -

Kweichou Moutai was rated among Top 100 enterprises in China’s liquor industry

- 2005 -

Kweichou Moutai was rated among Top 10 enterprises with economic efficiency in China’s liquor industry

- 2005 -

Moutai Group was rated among “the 2nd Top 10 Listed Companies”


- 2005 -

“National Liquor Moutai” was awarded as the “Self-owned Brand with Most Growth Capacity in China’s Manufacturing Industry”

- 2006 -

Moutai Group was awarded as the “National Role Model in Ethical and Cultural Progress”

- 2006 -

The company was awarded as “the Most Influential Self-independent Innovative Enterprise”

- 2006 -

“Moutai” was awarded as“the No. 1 Liquor Brand with Growth Potential in China”


- 2006 -

Moutai Group was awarded as the “Enterprise with Excellent Performance in National Light Industry”

- 2006 -

Moutai Group was awarded as the National Excellent Model in Enterprise Culture”

- 2006 -

The company was confirmed as the“AAAA-level Enterprise with Good Standardization Behaviors”

- 2006 -

“Moutai” was rated among “Top 10 Brands with Self-dependent Innovative Competitiveness 2006”


- 2007 -

“National Liquor Moutai” was awarded as the“Trademark of Most Value in China’s liquor Industry”

- 2007 -

Moutai Group was awarded as the “Provincial A-level Enterprise in Tax-paying Credit”

- 2007 -

Moutai Group was bestowed with the “National Labor Award” again

- 2007 -

The “National Liquor Moutai” ranked No. 1 among the 2nd “Top 100 China’s Time-honored Brands”


- 2007 -

Moutai Group was rated among 2007 Top 10 Influential Enterprises

- 2008 -

“Moutai” ranked among Top 10 in the Top 500 Trademarks of Most Value in China and was awarded as “King of China’s Tobacco & Alcohol Industry”

- 2008 -

Kweichou Moutai Group was awarded with “China Famous Brand”

- 2008 -

Moutai Group was rated among Top 100 Best Enterprises in Market Value Management” again


- 2008 -

The company was awarded as the “National Advanced Enterprise in Internal Audit”

- 2008 -

“Moutai” became the iconic brand in China’s liquor industry

- 2008 -

Moutai Group ranked among Top 500 in China’s Manufacturing Industry

- 2008 -

Moutai Group ranked No. 1 among 2007 Tax Paying Enterprises in Liquor Industry


- 2009 -

Moutai Group ranked among the Best Respected Enterprises in China

- 2009 -

Moutai Group ranked among Top 200 Enterprises with Economic Efficiency in China again

- 2009 -

The “National Liquor Moutai” ranked among 2009 Top 500 Asian Brands

- 2009 -

“Moutai” ranked among Top 20 Chinese Brands of Most Value Published by CLSA Asia-Pacific Markets


- 2009 -

The company was among the first group of Provincial Demonstration Enterprises in Protection of Consumers’ Legal Interests” 

- 2009 -

“National Liquor Moutai” was among the first group listed in the “National Card”

- 2010 -

With the brand“Kweichou Moutai”, the company was among the first group of demonstration enterprises in the implementation of brand strategy

- 2010 -

Kweichou Moutai Co., Ltd was awarded as the “Certified Excellent Enterprise in Management System”


- 2010 -

Kweichou Moutai Co., Ltd was bestowed with “Annual Information Disclosure Award for Listed Companies”

- 2011 -

Kweichou Moutai Co., Ltd was bestowed with the “National Quality Award” again

- 2011 -

Kweichou Moutai Co., Ltd ranked among Top 10 Green Companies in China again

- 2011 -

“National Liquor Moutai” ranked No. 9 among Top 50 global liquor brands


- 2011 -

“Kweichou Moutai” ranked No. 10 among Hurun Brand List, being No. 1 in liquor industry

- 2011 -

China Kweichow Moutai Distillery (Group) Co., Ltd gained the “1st Trademark Application Gold Award”

- 2011 -

China Kweichow Moutai Distillery (Group) Co., Ltd was awarded as the “Enterprise with Outstanding Contribution to China’s Food Industry in 1988-2011”

- 2011 -

Moutai Group ranked No. 66 among Top 200 Enterprises with Economic Efficiency in China again, being No.1 in National Liquor Enterprise